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July 20, 2010

PDAs: Small But Multi-Functional

Let me present myself: John, main manager for a computer company. Our company are doing jobs related to software programming. Our main projects are all high-end ones. Example: the last big contract we had was for some surveillance software to be used by the city. We spent over 1 year polishing the software. Many hours were spent on it. Now we are working on smaller jobs.

My staff has five programmers. They are all well versed in computer programming. We do offer projects for Linux, Windows and Mac. Two of my programmers are part-time students and I usually made them work on the weekend. They are also the ones doing overtime the evenings. Our current project is related to some portal services. The customer wants a full portal with plenty of choices. Since we started, there have been lots of modifications. This customer is very picky.

We have high-end machines in the office besides the printers and related stuff. To keep notes of our schedule and tasks, everyone is using the HP iPAQ 4155 Pocket PC. That product enables us to communicate together even outside the office. It is very important for my company to have my employees being updated on the software changes. If one staff is sick, it could be dramatic without proper communication.

It did happen last year. My main programmer had to stay home for a whole two weeks. We were simply too tight on the schedule to make everything up to date. Thankfully, the employee was able to give proper guidance. Such thing rarely happens. Everything is very well documented. That day, we simply had no time to check back everything. The customer was waiting and we were sweating. Since then I made sure everyone is up to date about the project and all the details are clearly understood.

My company has been in business since 5 years so far. We grew up slowly and gained good fame for our quick deliverance. We have regular customers. I do spend lots of time with them reviewing the specifications and a lot more. The office is located in the downtown near the business district. It is a nice working place. I love my job a lot !

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April 28, 2010

Affiliate Marketing: How To Succeed

Why do 90% of webmasters trying Affiliate Marketing fail? The easy answer is that they are not good enough to win the race. But the real thing is that there’s too much hype about Affiliate Marketing and it’s much more difficult to succeed than Internet Gurus will ever tell you.

First of all, you need technological expertise and know how on many fields, creativity, web design and maintenance, marketing, business. It’s not easy to be successful in all these fields alone. Of course a team would be more successful but will the earnings be enough for an entire team? Maybe yes or maybe not, it all depends on many factors. But this probably could be the topic of an entire new post.

In a well done campaign, majority of the customers comes from word of mouth, after successful Pay per click advertising campaigns. Yes, Pay per click is successful, it’s the most successful way.

Advertising is the first step for a successful project. Advertising means slowly investing money, day by day, knowing that the first days you’ll not become rich but instead you’ll just build a structure on which your entire project will be based in the next months.

If you give up right now, after realizing that you’ll not become rich in few days, you will lose all the ideas and money invested in your Affiliate Marketing project. So be patient and focus on correct and successful day by day Advertising, never giving up. Now you have the answer to the initial question.

90% fail because they give up too soon, they think to become rich in one day, they invested all their money in few days of important advertising but then stop when the money finishes, they don’t have the technological and marketing know how but first of all, they messed everything with their project, starting with a bad advertising.

A good advertising means: investing few money, but steadily, day by day and using a successful advertising method, which we think is Pay per click advertising.

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