Right now you can set aside privacy and share photos with acquaintances and also with strangers. The most recent photo-sharing network, Color, developed by Bill Nguyen is here! After only two weeks of exposure, it guarantees to seize a fairly respectable market share. Nguyen is the previous owner of a music-streaming company Lala that he sold to Apple in 2009 for roughly $80 million.
Color is a social networking app for iPhone and Android devices that allows you distribute your photos with anyone within 150 feet. Basically, it is a photo-sharing application that is very comparable to other mobile apps like Instagram or PicPiz. The plus factor for Color is its proximity-based sharing functionality. Because of this, it holds a far greater potential.
It only needs two users operating the application near each other to enjoy. By design, Color notes it and “records” the frequency of these “friendship” events. In your contacts, the people you hang out with generally appears higher up on your list. The person’s ranking goes down when you hang out with him less regularly. Take note that it doesn’t matter whether you are acquainted with these people you get physically close to most regularly. As long as they are within your “area of influence”, Color will treat them as friends.
Some users are concerned even though the large promise of this new app to create a new group of users. The reason is evident, Color has no privacy options. Any image that you share is completely public, accessible to all other users inside 150 feet. If there are 50 other users inside this area, then all of them can see the photos you post. The company may encourage users to respect so-called netiquette but the possibility of abuse cannot be set aside.
Sequoia Capital, m Bain Capital and Silicon Valley Bank have put in a large quantity of investment totaling $41 million. This hefty funding from such companies, considering that the app is very new, is a sign that Color has a gigantic marketing potential. And where would the revenues come from? These would certainly come from advertisers.
The chance for Color to reach acceptance in a short period is not inaccessible; in fact it could be out of the question. Its ability to create an “elastic network” facilitates the user’s likelihood of finding more friends’ from strangers. Color has won the race in providing an opportunity to those users who find difficulty in using the out of the ordinary social networking interface.
It’s amazing how the number of ways to lose your privacy increases every week. At least you can defend your online privacy by surfing the web with a change ip proxy to hide your IP address.