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August 1, 2010

The Importance Of Errors And Omissions Insurance For Health Insurance Agents

Filed under: insurance sales — Tags: , , , — Jeff Braid @ 2:43 pm

Errors and omissions insurance for health insurance agents, or E & O insurance, is a very important coverage to have. It is much like malpractice insurance for doctors or lawyers. Basically, this covers any claims made by a client who alleges that misinformation or omission of information on your part led to harm to the client. It can be very unwise to go into practice without this type of coverage.

What Makes it Important

While it would be wonderful to do business with hundreds of clients and never make one mistake, or have a client claim you have made a mistake, this almost never happens. There is always a chance that you will be faced with a lawsuit at least once. Being put in this situation without sufficient coverage can be devastating financially, even if it is eventually proven that the claim is false. A person or small business may even be driven to bankruptcy in this instance.

When to Purchase

As with any other type of insurance, this is important to purchase sooner rather than later. You don’t wait until after you have an accident to purchase automobile insurance, or until after you are terminally ill to invest in health insurance. This works on the same principle. As long as you are working with clients you will be at risk, so do not wait.

Things to Be Aware Of

Be aware that general liability insurance does not cover E & O claims, as this is a specific field that often requires specialized knowledge and experience in order to effectively counteract claims. Be sure that the company you go with is not only well versed in E & O but also in health insurance practice. Another thing to look for is exactly what your policy will cover, as they are all different. As an example, certain policies will only cover your claim if the initial occurrence was during the policy’s lifetime, making it unimportant when the claim is actually filed against you.

Errors and omissions insurance for health insurance agents is essential to have. It has the potential to save a person or company from monetary disaster or even bankruptcy and should never be overlooked.

Looking to be the best health insurance agent, then visit www.healthinsuranceagenthelper.com to find the best advice on health insurance sales for you.

July 11, 2010

Internet Marketing Tips For Health Insurance Agents

Filed under: insurance sales — Tags: , , , , , , — Jeff Braid @ 5:06 pm

A good marketing campaign is critical to the success or failure of any business. Insurance is no different. You want to paint a beautiful picture for you business that will encourage further clients to choose your company over all of their other choices. Here are some marketing tips for health insurance agents who want to build a marketing campaign on the internet.

Target the clients that you want. If you want to sell health insurance to prospective clients, do not spend all of you time promoting automobile insurance. Conserve your efforts and time to what you want to accomplish.

Along the same lines, do not waste the time of your potential clients. Just give them the facts and do not overload the content with useless information. Providing them with a just the things they need to know will encourage them to reach out and contact you for more information.

Provide testimonials on your website. Testimonials provide proof from external sources that you are a good agent to your prospective clients. They want to read how you have given good service to other people because it assures them you will treat them the same.

Whatever you do, do not brag or boast. It is one thing to take pride in your work and show people what you have accomplished, but know when to stop. When you provide too much to the potential client, they may just walk away. Sometimes being brief will accomplish a lot more.

There are a lot of things that you can do to make your online marketing campaign successful. These were just a few basic internet marketing tips for health insurance agents that you may be able to use. Just remember, target the clients, keep them interested, share your successes, and do not brag.

Looking to find the best health insurance agent, then visit www.healthinsuranceagenthelper.com to find the best advice on health insurance for you.

April 7, 2010

How to Sell Insurance Online

Filed under: insurance sales — Tags: , , , , , , — Jeff Braid @ 7:46 pm

Health insurance agents must keep up with the growing technology demands. The internet is a great way to gather new prospects and become known to the entire country. It is becoming more necessary to have product information, quoting and sales tools online, rather than just your contact information.

There are more and more field marketing organizations (FMO) that focus on online sales and provide agents with helpful web meeting, quoting, and lead generation tools. Be careful when partnering with a FMO that specializes in online sales. Sometimes FMOs that require monthly fees and make unrealistic claims can be a waste of time and money. You may want to ask other insurance professionals for recommendations subscribe to the Agents Sales Journal for ongoing articles and advice. It is important to have a discussion with an agent or manager in the organization. You want to make sure that you have a good understanding of the sales practices and agent expectations for each field marketing organization. The National Insurance Agency (NIA) has a comprehensive training, support, and lead program that may be helpful to some health insurance agents.

Online web leads are another way to use technology to improve your sales. These types of leads are becoming more popular because they are easy and cheap to obtain. It is important that you research the web lead company that you are considering. You may want to find out if they require a minimal lead purchase or contract. Often, the lead company will allow you to filter the leads by age, health condition, and income. Usually, the more filters that you have, the more expensive the lead is. It is also important to understand that these leads may be given out to two or more agents.

If you are considering adding to your business through the use of an online FMO or online lead purchases, you may want to first consult with your business plan and budget. You may cut some expenses, such as gas and car maintenance, but you will have other costs as well. For example, you may have a higher phone or internet bill. You also want to consider selling insurance online in multiple states, in which you will need to purchase licenses in each state that you want to sell in.

One of your biggest changes may be developing an interactive web site. You may contract this job out to a professional, which may cost a lot of money. You will need to determine if this will be a good long term investment for your business. Do you want to reach more people and sell insurance online? Or do you just want local prospects to know who you are? You will want to check out your online competition. You will be competing for prospects across the United States, not just in your back yard. You may not be a technology guru, but it may help to have a general understanding of how web sites work, in order to make a more informed decision about which direction your health insurance business is heading.

Want to find out more about selling insurance online , then visit Bennett David’s site on how to be a better health insurance agent.

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