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April 8, 2011

SMS Marketing Verses Email Marketing

When looking at the advantages of marketing via email as your medium the advantages are not immediately known to someone new at marketing. SMS is very similar to email marketing and data shows that very short email marketing messages do better at converting customers than long sales letters. SMS email are short messages good by nature which means the conversion rate will be better looking at just this aspect of text message marketing.

The thing about email marketing and why it has worked so well has to do with the very personal nature of email as a marketing medium. To email legally the consumer must first give that company permission to email them their offers. The person has then let a business into their very personal space to try to sell to them. Even still only about 7 % of a businesses emails will be opened through email. Text based messages have over 90 % open rates because the cell phone based messages are very easy to open and read and people have no preconceived notions about spam coming through text messaging. The major point is to offer high quality value in every text message to keep consumers happy to continuously receive messages from a business.

It is important to maintain a high level of trust with your list by always sending them very good content with things that can seriously help them out. y always keeping your lists trust level up when you do send them something with an offer in it they are much more likely to buy that offer. Even if you let your email SMS list know that you will make a commission from whatever you are pitching them they will likely buy it simply to reciprocate good deeds back to you because of all the great stuff you sent them over the last several months.

Regarding sending out good sales copy in an SMS message you will find it very easy. A good title headline you may steal from other online marketers will do well followed by a short and sweet actionable step, then add a link to a site. The information offered on the website your text message send them to must be very good high quality content that your SMS list will thank you for. It is important that the information sent in a text is not a waste of time for your readers and keeps the good will of your people high. The sales copy on the website they go to will require much more though and consideration as you balance offering enough quality content with an affiliate offer mixed in with that content as to not agitate your buyers.

Speaking of saying stuff like, “check this out” and other such typical language it can be borrowed and used when sending messages to your SMS email list. Your people receiving your text messages are familiar with the term, “check this out” when being sent a link to a cool picture or video. You may simply be writing about how to improve online business performance but you can still use terms like, “check this out” when pointing people to a link or website offer. In summary just remember to get started in sending your list something even if not perfect. As long as you write to them like they are family and always offer something of value they will not hate you for pitching them an occasional product or affiliate offer you make commission on.

The email SMS advantages are so numerous at this stage of the game it is hard for some people to keep up. Mailers are switching to SMS subscription services to build big lists and are able to send people text messages with high open rates. Email lists are still a great marketing strategy but SMS offers the best opportunity right now. Read more here: SMS Text Company

February 9, 2010

Start Your Story With Writing a Great Intro.

Generally it is well-known that’s introductions involve writing a short passage on the subject. The important point about writing a good introduction is to make it catchy to the reader. In order to do this it must capture the essence of the story and bring out this essence through an example. This is important as otherwise you won’t be capturing the real essence of the story and people will read only just a few lines.

If you have decided to write the intro, make sure that it is brief. Write a headline corresponding to the intro content because readers expect that the headline should reflect what is mentioned in the content below it. Your reader is not going to be spending much time on the intro when it talks about sports when the headline says vacations.

Okay, so you have completed the intro and this intro captures the essence of the story in every sense. However, before you consider this as your final copy, you have to check if the intro is really short enough, so that the reader won’t lose patience till the content comes to the point you are bringing across?

If you look at the intro piece given above, you will find that it’s really short. This is the kind of intro that works with the reader. Why? Here the reader is aware of the subject matter that they are reading, They are aware of the information they will be getting from the intro, in a general sense and so they know what they will get when they read the story.

In short, if you give an introduction that is really long, but which has not connection to the headline, you could be putting down your story like nothing else and this really spoils a good story.

Another point is when you use anecdotes. You should let your reader know before-hand how your anecdote relates to your topic before you tell it to them, else the reader will leave out your topic, even before you begin to elaborate your point.

More essence in fewer words; the function of an introduction is to convey something about your broader point.

Think about your intro as a whole and consider which details help do this and which do not. Extra details like dates, names, descriptions and diversions, if not necessary to the essence of the anecdote, serve only to distract the reader.

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If you want to grab the reader’s attention you must pay attention with the introductory passage. This is the lead in for the rest of your story. Think about your intro as a whole and consider which details help do this and which do not

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February 2, 2010

Top 5 Article Writing Tips for Business Marketing

Knowing the basic is essential in writing effective articles. Familiarize yourself with the basics, apply it in your right-ups and amaze your readers! Writing effective and quality articles is a must because it will determine your business’s success online! To learn more about effective writing for business marketing (especially for beginners), read these Tips listed below.

Make use of Keyword research. Researching for keywords will definitely help you look for topics that are most likely what readers would want to read. Now, when you find a topic in a specific niche that appeals so much to readers, write a good article about it and you’re sure to lure more people to read your article!

All important topics must be updated. Why must your article be up to date? The reason is that more readers would want to read your articles if you always write in a timely manner; doing so will give you a higher chance in winning their business if readers will be enticed to read your articles. Be well informed about market fluctuations, environment concerns etc. because it will help you to create good and effective articles.

With outstanding titles you can grab the readers’ eyes. Before posting your article, focus on creating a captivating title for it! When readers are searching into topics that their interested in, they will look for a strong title and if your title is too lame to grab attention, your reader will read away. Make your title a delectable teaser for readers; you’ll surely have their attention!

Keep your Keywords search engine friendly. Your article should always be keyword rich! The web is packed with so many good articles but most of them do not show up when you type your desired topic simply because they’re not keyword rich. To avoid this dreadful thing to happen to your articles, make sure that your keyword will appear in your title, on each and every paragraph you’ll write and it must also show on the resource box so it will generate more traffic!

Make your paragraph writing simple but easy to understand and most of all informative. By doing this, readers can easily understand what your articles is all about. You can offer them a business proposal without them noticing it, thus increasing the possibility that you will be making a sale! Long paragraphs are boring aren’t they? They make you hit the back button and head straight to another article to read hoping it’s better. So keep them short and concise.

If you are new to writing, choosing to follow these simple tips will surely get you driving on the road to success! Apply what you’ve learned and you’re sure to find gold from your efforts!

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