When looking at the advantages of marketing via email as your medium the advantages are not immediately known to someone new at marketing. SMS is very similar to email marketing and data shows that very short email marketing messages do better at converting customers than long sales letters. SMS email are short messages good by nature which means the conversion rate will be better looking at just this aspect of text message marketing.
The thing about email marketing and why it has worked so well has to do with the very personal nature of email as a marketing medium. To email legally the consumer must first give that company permission to email them their offers. The person has then let a business into their very personal space to try to sell to them. Even still only about 7 % of a businesses emails will be opened through email. Text based messages have over 90 % open rates because the cell phone based messages are very easy to open and read and people have no preconceived notions about spam coming through text messaging. The major point is to offer high quality value in every text message to keep consumers happy to continuously receive messages from a business.
It is important to maintain a high level of trust with your list by always sending them very good content with things that can seriously help them out. y always keeping your lists trust level up when you do send them something with an offer in it they are much more likely to buy that offer. Even if you let your email SMS list know that you will make a commission from whatever you are pitching them they will likely buy it simply to reciprocate good deeds back to you because of all the great stuff you sent them over the last several months.
Regarding sending out good sales copy in an SMS message you will find it very easy. A good title headline you may steal from other online marketers will do well followed by a short and sweet actionable step, then add a link to a site. The information offered on the website your text message send them to must be very good high quality content that your SMS list will thank you for. It is important that the information sent in a text is not a waste of time for your readers and keeps the good will of your people high. The sales copy on the website they go to will require much more though and consideration as you balance offering enough quality content with an affiliate offer mixed in with that content as to not agitate your buyers.
Speaking of saying stuff like, “check this out” and other such typical language it can be borrowed and used when sending messages to your SMS email list. Your people receiving your text messages are familiar with the term, “check this out” when being sent a link to a cool picture or video. You may simply be writing about how to improve online business performance but you can still use terms like, “check this out” when pointing people to a link or website offer. In summary just remember to get started in sending your list something even if not perfect. As long as you write to them like they are family and always offer something of value they will not hate you for pitching them an occasional product or affiliate offer you make commission on.
The email SMS advantages are so numerous at this stage of the game it is hard for some people to keep up. Mailers are switching to SMS subscription services to build big lists and are able to send people text messages with high open rates. Email lists are still a great marketing strategy but SMS offers the best opportunity right now. Read more here: SMS Text Company